Problems and Needs:
The association faced some challenges due to the lack of interaction on social media and the lack of a clear social media management.
In addition to the poor quality of the content to reach the largest target audience.
The Solutions Provided:
It is important for charities to have a digital presence and be more connected with the target audience, so Ctrl Plus has developed a marketing plan within 12 months, divided goals into different phases, starting with building awareness to the association and its services, provided different types of content according to the target audience interests, create strategic plans to reach the target audience, and achieving the goals of the association.
The Final Results:
Ctrl Plus managed through social media to achieve the goals of the association and marketed for charitable work through using community emotional attachments with the association’s projects and goals and build a clear brand perception with raising trust for the target audience.
- Content Marketing